15min chapter

Adam Carolla Show cover image

Comedian Jim Florentine + Author Anson Frericks

Adam Carolla Show

CHAPTER

Corporate America and the Politics of Brand Identity

This chapter explores the complexities of leadership in conservative circles and the challenges faced by high-profile figures like Trump and Musk. It critically examines the fallout from Bud Light's marketing decisions as a case study of corporate engagement with social issues, emphasizing the tension between profit motives and activism. Through this lens, the discussion highlights the implications of shifting corporate values and the authenticity crisis brands face in today's politically charged environment.

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