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#81: Leveraging the Science of Human Behavior in Marketing

Marketing Made Simple

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Create Like the Grades, Wherever You Get Your Podcasts

There is an entire science behind why people are motivated to purchase products or engage with a brand. Phil Agnew, who studies all of the behavioral psychology behind marketing and buying will give that information to you so you can engage your customers more. If you're like me, you've probably wondered how Masterclass disrupted the EdTech industry. In this episode, you'll hear Masterclass's success story and how they went from being just an idea to having the biggest names on board.

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