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How To Bring Out The Worst Ideas To Get To The Best Ideas - Santi Pochat, LinkedIn

Sweathead, A Strategy Podcast

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Bring Out the Worst in Yourself to Get to the Best

Marketing expert says we can tear down ourselves by admitting that things are that could be made a little worse. The reframe of bad is what I'm really interested in, he says. "Bad doesn't need to mean outrageous and it doesn't needs to mean offensive"

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