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Growth Hacking by Facebook Product Leader

The Product Podcast

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The Great North Star Metric

Nights booked equals the total number of users, the percentage of those users that are active. The more night's booked, the higher absolute value they're getting because they take something like ten per cent. And i won't go through other examples, but this is how you want to come up with the great north north star metric to set as a goal to grow.

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