The Progression Project cover image

106 - Laird Hamilton

The Progression Project

CHAPTER

Is It Better to Market It That Way?

The first adopters of any new thing are always people that are a little outside. It seems like the better the surfer, the more after they're going to be to pick up the foil. And I feel like stand up was the opposite. There's a certain skill level that foil takes that is going to eliminate. Even though some of the new foils are pretty easy and people can do it, you know, it's still mean you still have to learn how to foil.

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