How to Be a Formidable Individual

In 1948, Ogilvy and Mather was a tobacco farmer in Pennsylvania. Today it's one of the best advertising agencies in the U.S., arguably the world. He wrote down his goal no matter how delusional it sounded: "To make it a great agency before 1960" The next day he made a list of the five clients he wanted most - General Foods, Bristol Myers, Campbell's soup company, Lever Brothers and Shell.