E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More.
OPERATORS
How to Sell Your Business and Rake Money
Sean Deerepoint: When it comes time to selling your business, raising money, you've got to run through this game. In the clear box, I put a $1,000 bill, right? And then the opaque box, I tell you that there's a 50% chance that you get 10 grand and a 50% chances that you get zero. If $20 million is going to meaningfully change your life, you're probably going to take the $20 million. That eliminates some of these ego games that entrepreneurs like to play sometimes.
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