How to Build Productive Software Products?

Building a web product was a lot harder in 2006 than it is now. Poornima Vijayashanker tells us what it was like to code back in those days as founding engineer at Mint, an app that later sold to Intuit for $170 million. Since then, she's been helping people better understand the product development process through her blog and company Femgineer. We talk about what code newbies should think about when building a new app, whether for fun or for profit, and how it takes more than code to make a great product.

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• Codeland 2019

Poornima Vijayashanker

Poornima Vijayashanker is currently the founder at Femgineer, an education startup that empowers engineers, founders, and product leads to transform their ideas into tangible, high-impact products. Poornima has also been a lecturer at Duke University's Pratt School of Engineering and an entrepreneur-in-residence at 500 Startups. She was the founding engineer at Mint.com, where she helped build, launch, and scale the product until its acquisition in 2009.