Allyson Felix Took On Corporate Sports—and Won
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Support and Strategies for Track and Field
This chapter discusses the need for enhanced support for athletes, particularly with the introduction of the first nursery at the Olympics. It highlights the challenges faced by track and field in gaining public interest and proposes new strategies to improve its visibility ahead of the LA Games. The conversation also emphasizes the importance of storytelling in sports media to maintain engagement with athletes year-round.
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