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E016: Ridge's CMO Connor Joins, Using Agencies, Launching Products, Monetising Your Audience & More

OPERATORS

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How Facebook and Google Are Changing the Value Chain of Advertising

Facebook and Google originally like they rose to such success by eating media buying. They've even taken the lunch of like digital media buyers like P max and ASC are basically eliminating another portion of the value chain of advertising. At what point is creative gonna get? Mostly digested to like at what point does Facebook come?

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