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What really works when it comes to digital and AI transformations?

The McKinsey Podcast

CHAPTER

The Importance of Incentives in Adoption

Many companies have put giant investments into data lakes that aren't used or are barely used. So what's the key to adoption and scaling? It's money, sure, but you also need to think about the users. A few dollars on incentive will often go a lot further than lots of dollars on the change story. The other thing then is actually working with frontline people before a line of code is written.

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