We already had this technology that could take any kind of visual composition and output it to react or view. And so I was like, well, let's figure out why our websites, not as fast as it could be. And so we're like, what is making these websites slow? Why does the builder website only get like 60 out of 100 on Google's page speed insights for mobile?" We can't performance is a process of removing things, not adding things, adding builder can generally not make something faster.

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