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14min chapter
201 - Why Your Website Needs To Be An Experience And Not A Brochure In 2024 (Shane Murphy-Reuter, CMO at Webflow)
Modern Startup Marketing
Evolution of B2B Website Communication
The chapter discusses challenges faced by B2B websites in communication strategies, emphasizing the shift from product-centric to customer-centric marketing and the importance of clarity in messaging. It highlights the evolution of websites into interactive experiences and the role of Webflow in creating engaging content. Examples of innovative website designs and the need for compelling interactions to retain visitors are also explored.
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