Do You Have a Budget?

The first thing i look at is how they're like managing their portfolios. If you have multiple variations and you're going to advertise all the variations together, put them all in the same portfolio. The next thing i'm looking at is the budgets. And if you have any campaigns that have a good return on that spender, like a low acos, you should deftly scale the budget. Then the the third level is, again, seeing that they have so many keywords in the campaign. That's where helumtens can really just dump a bunch of keywords and tell it'll work.