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C PG, Branc Ynow, Once Is Luck.
C p g, branc ynow, once is kind of a trend in this space. 12 to 50 million dollars spent on j bn would be worth 500 million dollars if they could repeat that even if it was one out of ten times. But what they're showing is they'r having about a 50 % success rate on their ontheir consumer brands.