The Power of a Brand

The brand is a reflection of how you see yourself. Defining the brand provides the product team with tools needed to create a consistent experience as the company grows. At neflix, its all about consumers science. For every year of an efflex life, they have been experimenting in focus groups different ways to present the product and a avy test. Every two weeks, there'd be four different front doors of the site that were being tested against each other. And this is really the beauty of consumer science.