How to Reach New Types of Volunteers Through the Big Help Out App

Lucinda and Andy are joined by Catherine Johnstone, chief executive of the Royal Voluntary Service, and Matt Hyde, chief executive of The Scouts, to talk about the Big Help Out initiative, which aims to generate excitement about the possibilities of volunteering.

Matt highlights the need for innovation in charities’ volunteer recruitment efforts, such as using digital channels to attract volunteers from untapped social groups and communities.

Catherine suggests ways in which the sector can maintain the momentum generated by the pandemic for micro community-based volunteering. She stresses that volunteering opportunities need to be mutually beneficial to volunteers, the organisations they serve and their service users.

Charity Changed My Life features the story of Meera Wiggett, whose family took comfort in the support provided by Great Ormond Street Hospital Children’s Charity when her daughter Maia was seriously ill as a newborn baby.

Do you have stories of people like Meera and Maia whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email lucinda.rouse@haymarket.com for further information.

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