3min chapter

Storytelligent | Brand Storytelling with Bryce McNabb cover image

The Power of Documentary Film Part 2 | Everything you need to know to get buy-in from your leadership

Storytelligent | Brand Storytelling with Bryce McNabb

CHAPTER

How to Communicate Effectively With Videos

After 30 seconds of watching the commercials, her brain pattern moved from weighted towards active into weighted towards deep brain waves. That means you're more susceptible to messages. Videos kind of communicate on three different layers. They communicate on direct, indirect, and induced.

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