How to Build Trust With Your Brand

AI can't copy the sound, so we'll see. Maybe your thigh slap has a particular sound to it here, and it's quite unique. But if you've got hours of anybody's voice, you can train an AI with it. So suddenly, deep faking voices, deep fakes video, we get into a very tricky world. Where trust is it, we talked about this before, but where trust is increasingly going to be in demand,. building trust with our brands, building brand is really important.