bigfish: How Challenger brands can survive the “Doom Loop” to become a loved household brand - Perry Haydn Taylor
HUNGRY.
00:00
The Doom Loop
Ed Ed from Candy Kittens is coming on to talk about how brands become fragile if they don't keep asking re-asking themselves that question or me allowing out all over the area and say wave length. Gordon Brown says there's almost like the zero to one million stage which I think I've talked to you about was the trough of sorrow or the doom the doom the doom loop but the same thing which is if you don't innovate you die. The people who got you in those early stages that sort of insidious new products were quite grumpy because they're constantly reinventing, he adds.
Transcript
Play full episode
