I Think the Middle Ground Between Chasing New and Trying New Stuff Is a Good Thing

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I think marketer should be chasing new they should be trying new stuff. But i think that it has to be met with that like, kind of rigor. It's like, and not to be overly simplicic about it, but you'l go back to third grade. Have a hypothesis, set up a test, run the test, measure the outcomes,. see how it matched your hypothesis or not. Isn't the only to do that, but it's a really useful way to do it cleanly.

Is audio dead? Not according to Founder of Decibel, Jeromy Sonne. His ads platform is making it super easy to grow your brand on radio. Find out how.

When you talk about advertising, social media is usually high on the action list. But if you aren’t on audio, you’re missing out on a unique opportunity on a growing medium.

Daniel sits down with Jeromy to talk about Decibel, the app he founded to help marketers schedule ad buying on radio. You’ll hear Jeromy’s take on the importance of non-click channels, how to test them, and why you should create a data moat.

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