RTBC AT EPISODE 250: how museums shape our society
Reasons Revisited
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Corporate Sponsorship, Cultural Sponsorship
corporate sponsorship, and the kind of cultural sponsorship that a b p, or a shell or equinore is involved in, is a transaction. So it's about really asking, what is the museum for? What is its role in society? And who are the people who should be taking the decisions about its strategic direction? We have to sit o think about it in this joined up ma - sometimes these sponsorship dealers are intersecting with other issues as well.
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