What Should Product Managers Write?

Product specifications answer the question how the product should work. There are important strategic questions that need to be answered on either side of writing product specifications. Who is your customer and what is their pain point? How do you propose to solve this pain point? What are the current alternatives customers have to what you are recommending? Why will customers choose your product over these alternatives? Why are you well pleased to build this product? These questions intersect an nance ways. They should give you the conviction to convince your leadership and stakeholders to invence in your idea. If successful, you can now build your proud specifications.