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Maximizing Contribution Margin and Recognizing Risks
Discussion on the importance of maximizing contribution margin, being transparent about risks, recognizing traps, and optimizing for cash or risk profile.
My last episode with Jones Road Beauty CMO & CRO Cody Plofker is the most popular episode in my podcast's history. Which meant it was time to bring him back.
This is a wide-ranging episode in which Cody and I talk about how to think about Contribution Margin as a dollar amount (instead of just efficiency metrics like MER or aMER), how to forecast a DTC brand effectively, and how to use the concept of a "unique mechanism" in your DTC ad messaging.
EPISODE HIGHLIGHTS
EPISODE SPONSOR
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AFP EPISODES REFERENCED IN THIS EPISODE
OTHER RESOURCES REFERENCED
FOLLOW UP WITH CODY
FOLLOW UP WITH ANDREW
EPISODE MUSIC
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