The Evolution of Storytelling in Sports Media

This chapter examines the transformative dynamics at ABC during a crucial period in the entertainment industry, focusing on the importance of storytelling in sports broadcasting. It highlights key figures and their innovative approaches that reshaped programs like Monday Night Football and the Olympics, ultimately influencing Disney's broader media strategy. The discussion also delves into leadership transitions and the financial implications of Disney's acquisitions, showcasing the company's path to rejuvenation through narrative-driven content.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app