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063 | David Wood | Understanding How to Choose Distributors & Wholesalers | Liana Collection
The MAFFEO DRINKS Podcast
The Importance of Local Market Dominance Before Global Expansion
This chapter emphasizes the necessity of establishing a strong local market presence before venturing into international markets. It highlights how local immersion experiences can deepen brand appreciation among distributors and bartenders, ultimately fostering a loyal customer base that aids in global promotion.
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