Let’s Get Real with Stephen Jones cover image

Faith Crises: Why You Can't Get Through to Them | Jeffrey Thayne Ph.D. E0032

Let’s Get Real with Stephen Jones

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The Power of Emotion in Persuasion

This chapter explores the significance of emotional influence in persuasion, arguing that feelings often outweigh logical arguments. Through a humorous analogy of pizza in a smoothie, it highlights the concept of 'moral dumbfounding' to illustrate the complexities of human decision-making.

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