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S1 E13 | Understanding the B2B vs. B2C and Product Development Formats
The Circuit Breaker
Is Your Customer the One Who Can Stop the Sales Process?
We're just trying to get people to realize that get out of your own way and think about the customer and consumer and identifying them. And if they're the same person, it's a little easier. If it's different people, it's harder. But knowing the jobs and then designing your products and services around the job help you alleviate that. There only like anxiety forces. They're not necessarily promoting forces. Just satisfying the objection isn't going to get you bought.
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