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Podcasts: The New Frontier in Political Campaigns
This chapter examines the transformative impact of podcasts on political campaigning, showcasing how politicians are adapting their strategies to connect with audiences. It highlights the differences in media engagement among various political figures, particularly focusing on Donald Trump's popularity on 'bro podcasts' compared to others who favor traditional media. The discussion also addresses the complexities and risks involved in using these platforms for outreach, especially in maintaining message clarity amidst the casual nature of podcast formats.