8min chapter

The Political Scene | The New Yorker cover image

From “Inside the Hive”: Behind Donald Trump's “Bro Podcast” Binge

The Political Scene | The New Yorker

CHAPTER

Podcasts: The New Frontier in Political Campaigns

This chapter examines the transformative impact of podcasts on political campaigning, showcasing how politicians are adapting their strategies to connect with audiences. It highlights the differences in media engagement among various political figures, particularly focusing on Donald Trump's popularity on 'bro podcasts' compared to others who favor traditional media. The discussion also addresses the complexities and risks involved in using these platforms for outreach, especially in maintaining message clarity amidst the casual nature of podcast formats.

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