The Amazon back in dashboard when you create a seller account is going to show you like almost like a keyword search tool, 10 million people type in this product every single month. And so being able to analyze that stuff in the dashboard is where the education is going to come into play. So Etsy again is a whole different critter. A lot of what works as your artistic value and sometimes it's counterintuitive what might help sell more. But we know the expense of things are worth more. That's the way our brain works.

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