How to Overdeliver When Pitching Ideas to Leadership

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Underpromise overdeliver is it cannot be overstated enough. Don't project flat because if it's flat, it's not really interesting to execs or anybody and no one's going to fund like flat growth. If you don't have any historical data, then you want to do your best guess. Look at how many people you have in your owned and unowned audiences,. And just try to get an understanding and a best guesses. Ask why a lot before you go and pitch out an idea.

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.

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Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.

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Timestamps:

0:00 Intro

05:19 Balance Planning With Action

10:23 Mind Share Before Market Share