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Turning Around a Nine-Figure National Brand

eComFuel

00:00

Investing in a Private Equity Owned Company

It was going into a fairly steep decline, and auto zone needed to divest it. We focused on first kind of transforming the culture. It had been part of this big, bureacratic company under this large entity,. So had to really transform the culture first before we could focus on execution. And then went out and started acquiring other businesses.

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