
Can we be ‘nudged’ to act on climate change?
The Climate Question
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Behavior Science and Climate Change
Two thirds of global emissions are linked to our homes. If we're trying to motivate people to act, giving them messaging that is demotivating is like, fundamentally a bad strategy. We should be giving clear, accurate information about the scope of the challenge, but also presenting it as just that this is a challenge for us to meet,. not a cat strophy that we can't do anything to avert the consequences of. "Behaviora science informs how we should communicate that information," he says.
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