The Climate Question cover image

Can we be ‘nudged’ to act on climate change?

The Climate Question

00:00

Behavior Science and Climate Change

Two thirds of global emissions are linked to our homes. If we're trying to motivate people to act, giving them messaging that is demotivating is like, fundamentally a bad strategy. We should be giving clear, accurate information about the scope of the challenge, but also presenting it as just that this is a challenge for us to meet,. not a cat strophy that we can't do anything to avert the consequences of. "Behaviora science informs how we should communicate that information," he says.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app