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5min chapter
The G2 Episode
The Alternative Data Podcast
How to Measure Buzz Around a New Product
A lot of organizations are using G2 data to find net new companies on the rise, right? So a simple example here would be in the last 30 days, which product on G2 that's an SMB product. And they just use that as a simple filter and complement with some of their other signals around headcount growth or valuation. A pain point that we see with a lot of growth investors who are looking at products that are post-product market fit is trying to identify the key winners who are going to scale really quickly.
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