How Do You Affidavit a Startup Founder on the Balance of Grit Versus Quit

Twitter is 50 has having a 50% off sale today. They've got some good shit at Twitter they had good tastes and they're having a sale tomorrow from 7 a.m. to P.T. just no media company in the world right now even as hard as it is anywhere is offering you media at 50% off their rate card. I am Lisa Shoe big fan of your podcast thank you your portfolio podcast so I teach starter founders negotiation skills to help them create and claim value for the companies and the missions that they back. How do you advise start-ups on the balance of grit versus quit because we just quit versus quit yes we hear the advice just keep going but how