Episode one of a new podcast: Pop Culture With Chanté Joseph – Rihanna is back … what makes her such an icon?
Weekend
00:00
Rihanna's Fenty Effect
With Fenty, everything about the marketing and the way it's positioned didn't feel tokenistic. Rihanna saw a gap in the market and she saw an opportunity to create something that made beauty more inclusive of all types of women. She uses herself as a guinea pig for all of the products. And there's hardly any singers and tatainers who've been able to build something that impressive.
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