2min chapter

The Jordan B. Peterson Podcast cover image

220. Theory of Enchantment | Chloé Valdary

The Jordan B. Peterson Podcast

CHAPTER

The Theory of Enchantment

There's obviously a huge market for this. So, so why your thing and how are you sure that you're not doing harm just out of curiosity? I'll try to answer the first few questions first. We've actually had no outbound marketing strategy to date. Everything has kind of been organicSo basically I've been interviewed by a number of different publications and on a number ofdifferent podcasts. There's been no paid marketing outside of, you know, just me showing up on a podcast to talk about these ideas. And one of the other drivers is that a lot of companies are bringing in these more toxic diversity and inclusion programs,. They're wreaking havoc in the workplace.

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