Do Lead Magnets Really Work?

There's no one lead magnet that you should give away as you build your business. These individual posts where you're providing something to download are a great opportunity to test different types of lead magnets. So it's a good kind of test bed for tracking what people are interested in. If something really works, let's say you give away a recipe and that really, really works, maybe I should add another site wide giveaway with a list of my top 10 favorite recipes.