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Amazon DSP KPI's & Measurement

Better Advertising with BTR Media

CHAPTER

Optimizing Digital Advertising through DSP Insights

This chapter explores the performance expectations of digital advertising within the marketing funnel, emphasizing the impact of consumer awareness on conversion rates. It highlights the importance of optimizing Demand-Side Platform (DSP) strategies and understanding their relationship with other advertising methods, particularly through metrics like Return on Ad Spend (ROAS) and insights from the Amazon Marketing Cloud.

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