Fintech Insider Podcast by 11:FS cover image

930. Insights: How do fintechs build loyalty? With Monzo and Yonder

Fintech Insider Podcast by 11:FS

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Building Emotional Connections in Fintech

This chapter discusses the significance of customer experience and emotional ties, using Monzo as a prime example of differentiation in the fintech landscape. It also explores strategies for cultivating customer loyalty amidst increasing competition in the financial services sector, highlighting the balance between visible and functional elements of brand engagement.

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