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Unlocking Your Personal Branding Potential with Rebecca Chalson

Marketers Talking

CHAPTER

Crafting a Personal Brand

This chapter explores the significance of personal branding for corporate leaders, emphasizing its role in connecting with audiences and enhancing corporate reputation. It introduces the Personal Brilliance Formula and the SPARK acronym to help individuals navigate personal branding challenges, particularly in the context of AI advancements. Additionally, it addresses the issues of self-worth and underpricing in service monetization, advocating for the recognition and effective communication of one's unique strengths.

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