B2B Growth cover image

LinkedIn launches thought leadership ads

B2B Growth

00:00

Introduction

LinkedIn launched thought leader ads a month ago. Benji: I think the problem with this is that lots of companies are going to want to do this effectively, but they don't have a provocative differentiated documented point of view. If you're on the fence about your next experiment, I think the thought leadership ads could yield some impressive results.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app