4min chapter

The Jordan Harbinger Show cover image

214: Gabriel Weinberg | How Mental Models Boost Super Thinking

The Jordan Harbinger Show

CHAPTER

How to Get Other Family Members Out of Cults

Cognitive dissonance is the idea that it's painful to hold two opposing ideas in your brain at once. When people get put in labs and they actually do brain scans on them, they can see a painful center in the brain light up when you ask people to think of two contradictory ideas at once. And so this whole process of changing their mind is literally a painful process.

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