Video as the top differentiator

In this episode, Spencer Sutton sits down with Mark Ainley, co-founder of GC Realty & Development and host of the Straight Up Chicago Investor Podcast, to discuss how video, content, and authenticity build invaluable trust in today's market.

You'll learn:

• How to build a local brand through storytelling
• Which data and metrics matter for growth (and what doesn't)
• Why your personality is the most powerful marketing tool at your disposal
• Masterful ways to leverage AI to improve your business, from hiring better players to closing more deals

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Guest: Mark Ainley, co-founder of GC Realty & Development and host of the Straight Up Chicago Investor Podcast

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

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Production House: Flint Stone Media

Copyright of Evernest 2025.