Bud Lite's choice of a trans person as brand ambassador is the real problem here. The first rule of advertising is don't make an advertisement that says, not only will I not buy your product because of that advertisement, but I'm going to organise a boycott against you. You cannot fail harder than putting on a commercial that causes social media to say, boycott,. That's the worst you can do. There's nothing lower below that. Well, maybe put your whole company out of business, but you can get there.