Zuki: I think we're going to look back in 10 years and there are going to be a some really big winners that come out of this cycle or even earlier. The downstream effect of this is just like all of this digital good spending, I think just moves digital over the next 10 to 20 years. And the beneficiary is the whole ecosystem actually because you can now build a network effect around all these people doing it on top of one standard.

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