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Is That a Smart Use of Funds?
He bought a full page Amazon takeover and he paid over seven figures for it. He said his KPI or his row at, you know, his KPI was not row as on a single day of sales. His KPI was the fact that Costco, Target and Walmart all hit him up the next day to say we need you in our stores. And now he's the only greens powder and I think best selling greens powder and Walmart. What a genius.