Why That Worked  – Presented by StoryBrand.ai cover image

#16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign

Why That Worked – Presented by StoryBrand.ai

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Applying the StoryBrand Framework to Airbnb's Marketing Strategy

This chapter explores the StoryBrand framework and its application to Airbnb's marketing strategy. The speakers illustrate how Airbnb addresses customer desires and issues with traditional accommodations, offering actionable insights for improving marketing approaches.

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