The Power of Us with Jay Van Bavel
The Behavioral Design Podcast
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What Matters for Behaviour?
The key thing in terms of behavior is not just that you identify with a group. What matters for behaviour is what the norms are of the group. And so once you're part of a group, we look towards others to determine how to behave and how to fit in right. You know, there's a lot of research on social norms. Social norms don't matter if they're for a group you don't care about. No one that's trying to like, copy or emulate, you know, out group members.
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