2min chapter

Behind the Bastards cover image

Part One: Edward Bernays: The Founding Father of Lies

Behind the Bastards

CHAPTER

Edward Bernays - A Feminist Icon?

Edward Bernays created the tobacco society for voice culture in the 20s and 30s. He was a feminist icon, but I think we can agree that icon is not an inherently positive term. "I gotta say, to be fair, contributing to 200 million smoking deaths via marketing would not necessarily make Bernays a bastard," he said.

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